Get your job description right and you can draw in the most qualified, skilled, and well-fitting applicants. But how do you get your job description right? In today’s market, hiring top talent needs a compelling job pitch and more than just listing job responsibilities.

Candidates on the job hunt spend a lot of time poring over job descriptions; if you add creative or innovative touches, you can catch their eye and their interest. Try embracing the below pointers to create a compelling job description.

Tip 1: Start with a short, engaging overview of the job:

This one- to four-sentence overview should include a description of the job’s major function, and how it contributes to larger business objectives. You need to talk about the impact of this opportunity on a larger scale.

Tip 2: Use Inclusive language.

Avoid language that puts off certain groups from applying and highlight the diverse team culture.

Tip 3: Sell the brand: Showcase employer brand.

Showcases the unique selling points of the job (and your company) that make the job special. If you don’t actively promote those attributes that make your company an amazing place to work, then they’re really just ideas—because no one will actually know about them. Talk about the employee benefits, culture, and success stories of your company. This will help the applicants know about your brand and creates interest to do more research.

Tip 4: Add Employee testimonials from the same team you’re hiring:

This will boost your job to attract great talent as testimonials are the best social proof and nothing more attractive than an internal employee promoting the job.

Tip 5: Talk about the interview process:

If you’re looking to hire a rockstar team like Google and Amazon, always include and brief the job interview process. Present the applicants a view of the interview process like timelines for feedback and what they need to prepare before signing up for the job interview.