The role would involve working closely with the founders and business leaders. The incumbent should be exceptional at data and should be a hands-on problem solver. Please do not apply if you want to ‘manage people’. This would be the first hire in the marketing team, and the person will be expected to be hands-on with respect to implementation on certain marketing channels, and work with consultants/agencies on a need basis/build a lean team in the future.

Responsibilities:

• Digital Marketing Strategy: Own the entire digital marketing strategy from channel mix, campaign mix, and channel-level strategy.
• Data Analysis: Analyse data across the marketing funnel through various dashboards. Take the lead in developing various marketing dashboards on Power BI and Metabase.
• Campaign Optimization: Hands-on approach toward managing various marketing channels such as FB, Google, etc. Optimise campaigns through levers such as ad copies, landing pages, audiences, campaign structure, keyword optimization, etc.
• Creative Design: Our marketing is mainly led by video creatives. The incumbent should have a strong understanding of how digital video creatives are designed and produced in collaboration with external agencies
• SEO: Build SEO strategy based on keyword/competitor research, and execute the strategy by working with freelancers/agencies.
• Try not to do too many things but rather do a few things really really well.

Requirements:

• 3-5 years of experience in growth marketing roles at a consumer internet company with demonstrated ability to manage and scale performance marketing campaigns with a focus on organic marketing.
• Very strong desire to solve problems.
• Creative thinking and the ability to craft compelling copies and create marketing videos.